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The latest trend in advertising is to make it, well, look less like an advert. The tendency is to move away from in-your-face ads,
where the product is the star, to mini-movies that feature real-life scenarios with the product(s) hovering in the background.
Some would argue it's a sort of art imitating art imitating life scenario where ads are imitating the practice of product placement. When done correctly, product placement can add a sense of realism to a movie that something like a can simply marked soda cannot.
An example is the placement of Red Stripe, a Jamaican-brewed beer, in the movie The Firm. According to BusinessWeek Online, Red Stripe sales saw an increase of more than 50% in the U.S. market in the first month of the movie's release. With the film industry now growing in the South, this opportunity can now be yours.
Some would argue it's a sort of art imitating art imitating life scenario where ads are imitating the practice of product placement. When done correctly, product placement can add a sense of realism to a movie that something like a can simply marked soda cannot.
An example is the placement of Red Stripe, a Jamaican-brewed beer, in the movie The Firm. According to BusinessWeek Online, Red Stripe sales saw an increase of more than 50% in the U.S. market in the first month of the movie's release. With the film industry now growing in the South, this opportunity can now be yours.
Product, Location and Service Placement in Movies